This policy was last modified on May 24, 2018.

The website you have entered (diono.com, its sub-domains, affiliated websites or applications, and any services available therefrom, including any mobile versions of the website or mobile applications) (“diono.com”) is operated by Diono LLC (“we”). We respect your privacy rights and recognize the importance of protecting data collected from you and about you. This privacy policy (the “Privacy Policy”) describes how we collect, use, share, and protect that data.

If you do not accept and agree with this Privacy Policy, you must stop using diono.com immediately. Your continued use of diono.com constitutes your acceptance of this Privacy Policy.

1. Collection of Data

a. We collect personal data when you voluntarily provide it to us.

We collect personal data from you in several different ways on diono.com. Personal data means information that can reasonably be used to identify you personally (such as your name, phone number, address, and email address). We collect this personal data when you voluntarily provide it to us (such as when you submit an inquiry). You can choose not to provide the requested data, but you might not be able to take advantage of certain Site features.

b. We automatically collect data about your browser or device and your use of diono.com.

When you access and use diono.com, our technology and tools may automatically collect and record certain data (which does not identify you as an individual) about your use of diono.com (your IP address, browser type, the make and model of device used to view diono.com, unique device identifiers, the referring web page, pages visited, search terms, and other information relating to your use of diono.com, browser or device).

We also use various tracking technologies (such as cookies, clear GIFs, and/or pixel tags) to collect data about your use of and access to diono.com. Cookies are small bits of information that may be placed on your computer by websites you visit, applications you use, or advertisements you view. Cookies alone tell us nothing about who you are. Pixel tags generate a generic notice of a visit to diono.com. Pixel tags are used in conjunction with cookies to anonymously track the activity on diono.com by a particular browser on a particular site.

c. Third-parties may also automatically collect data about you.

Some embedded content on diono.com may be served by third-party content providers. Please note that these companies may also use cookies or other similar technologies to collect data about you, both on diono.com and throughout the Internet. Data collection and use by those third-parties is subject to the privacy policies of those third-parties.

d. Our “Do Not Track” (DNT) Policy

Some websites have “do not track” features that allow you to tell a website not to track you. We do not currently respond to those signals or similar mechanism transmitted by web browsers. To learn more about browser tracking signals and DNT, please visit http://allaboutdnt.org.

2. Use of Collected Data

We collect and use the types of data described above to assist in the administration and operation of diono.com and to provide you an efficient, meaningful, and customized experience. We may use the data to:

  • Fulfill our obligations with respect to the reason you volunteered the data (e.g., to respond to an inquiry, etc.);
  • Allow you to participate in certain features of diono.com;
  • Improve diono.com or our products, events, and services;
  • Optimize your experience on diono.com (e.g., troubleshooting technical programs, storing your preferences, etc.);
  • Notify you about changes to diono.com (including this Privacy Policy);
  • Carry out our obligations and enforce our rights arising from arrangements between you and us; and
  • For any other purpose with your consent or as permitted by law.

Additionally, we may use the data for marketing purposes to:

  • Provide you with additional information regarding products and services from Diono LLC, its affiliated companies, or from others that may be of interest to you via email, text message, or through advertising on various social media platforms or websites (both desktop and mobile) that you may visit; and
  • Develop, improve, and target our promotional messaging to you and others via retargeting, online behavioral advertising, and use of social media platform tools for advertising (such as creation of Facebook Lookalike Audiences).

You can learn more about Facebook ads HERE and other types of online advertising HERE.

3. Legal Basis for Processing Personal Data

To the extent you provide us with personal data, we are processing your personal data under the following lawful basis:

a. Consent: by clicking the opt-in button on diono.com you consent to permit us to process your personal data for the purposes set forth in this Privacy Policy.

b. Processing necessary for compliance with legal obligations.

4. Third-Party Websites and Third-Party Embedded Content

We do not control the privacy policies of third-party websites or applications, our affiliates, service providers, and business partners which may be accessed, directly or indirectly, through your use of diono.com. Any data you provide to, or that is collected by, third-parties may be subject to the privacy policies of those sites or applications (including third-party content embedded on diono.com), if any. It is up to you to review the terms of use and privacy policy of third-party websites or third-party content originators.

We use remarketing services to advertise on third party websites to you after you visited diono.com. We and our third-party vendors use cookies to inform, optimize and serve ads based on your past visits to our Service.

  • Google Ads
    Google AdWords remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
  • Facebook
    Facebook remarketing service is provided by Facebook Inc. You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950 To opt-out from Facebook’s interest-based ads follow these instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
  • Pinterest
    Pinterest remarketing service is provided by Pinterest Inc. You can opt-out from Pinterest’s interest-based ads by enabling the “Do Not Track” functionality of your web browser or by following Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://about.pinterest.com/en/privacy-policy
  • Klaviyo
    Klaviyo marketing automation service is provided by Klaviyo Inc. You can opt-out from Klaviyo’s tracking by enabling the “Do Not Track” functionality of your web browser or by following Klaviyo’s instructions: https://www.klaviyo.com/privacy/policy#how-we-collect-information You can learn more about the privacy practices and policies of Klaviyo by visiting their Privacy Policy page: https://www.klaviyo.com/privacy
  • Commission Junction
    Commission Junction Affiliate Marketing is provided by Commission Junction You can opt-out from Commission Junctions tracking by enabling the “Do Not Track” functionality of your web browser or by following Commission Junctions instructions: https://www.conversantmedia.com/legal/privacy You can learn more about the privacy practices and policies of Commission Junction by visiting their Privacy Policy page: https://www.conversantmedia.com/legal/privacy

5. How We Share Data

a. Affiliates and Subsidiaries. We may share your data collected on this Site with our subsidiaries or affiliated companies.

b. Service Providers. We may provide collected data to our service providers. They may use your data to perform services for us and may have access to, store and process your personal data to provide services on our behalf.

c. Sponsors or Event Partners. In the instance of ticketed events, we may share your collected data (including personal data) with sponsors or event partners.

d. Law Enforcement and Safety. We may also share or disclose your data to comply with a court order or other legal obligation, to enforce diono.com terms of use, and to protect the rights, property or safety of our users and other third-parties. We may disclose data to government or law enforcement officials or private parties as we determine, in our sole and absolute discretion, is necessary or appropriate to respond to claims or to comply with legal processes, to comply with laws, regulations or ordinances or to prevent or stop illegal, unethical or actionable activity.

e. Business Transfer. In the event that Diono LLC undergoes a merger, acquisition by another company or sale of its assets, your data will, in most instances, be part of the assets transferred.

6. Your Rights under the GDPR

If you are accessing diono.com from the European Economic Area, which includes the European Union, Iceland, Liechtenstein, and Norway, you have the following rights under the General Data Protection Regulation (GDPR).

a. Right to be informed about the collection and use of your personal data

b. Right to access your personal data

c. Right to have any inaccurate personal data corrected

d. Right to have your personal data erased

e. Right to restrict use of your personal data

f. Right to personal data portability

g. Right to object to the processing of your personal data

If you wish to exercise any of these rights under the GDPR, please email us at info@diono.com or write to us at the address below with such request. We will respond to any requests without undue delay and no later than one-month after receipt of your request.

7. Opting-Out of Data Use or Withdrawing Consent

As described above, we collect personal data about you when you voluntarily provide it to us and collect other data about you and your use of diono.com automatically when you interact with us. If you do not want us to use your collected data as described above, or if you wish to withdraw your consent to permit us to process your personal data, please email us at info@diono.com or write us at the address below with such request.

If you no longer wish to receive communications from diono, you can opt-out from receiving such messages in the future by following the instructions in the message or contacting us at info@diono.com.

With respect to diono.com’s use of cookies and other similar technologies, by adjusting settings on your browser, you may elect not to allow cookies to be placed, and thus opt-out of certain features of diono.com and diono.com’s automatic collection of certain data about you.

You may remove certain tracking technologies and opt-out of online behavioral advertising messaging by using the opt-out tools available from the Digital Advertising Alliance (DAA Opt-Out Tool) and the Network Advertising Initiative (NAI Opt-Out Tools). Please note that these opt-out tools are device and browser specific, so you must repeat the opt-out from each of your browsers and devices.

You may also adjust your advertising preferences on various social media websites by adjusting your settings on the platform (for example, you may adjust the types of Facebook ads you receive HERE).

8. Protection and Retention of Data

We use appropriate technical and organizational measures to ensure a level of security appropriate to the risk and to safeguard your data in our possession. However, no data transmission over the Internet is completely secure and no security mechanism is impenetrable. Therefore, although we take steps to protect your data, we cannot guarantee the security of the data that we collect from you or the security of our servers or diono.com. By accessing diono.com, any transmission of data is at your own risk and you agree to assume all risk in connection with data sent to us or collected by us.

We retain data only as long as necessary in light of the reasons it was collected as set forth in this Privacy Policy, or until you inform us you wish to have your data deleted, whichever comes first. Please note that we may retain your data for longer periods of time as necessary to comply with our legal obligations or respond to governmental authorities.

9. Children and Parents

We respect children’s privacy. We do not target or knowingly or intentionally collect personally identifiable information from children under the age of 13. By using diono.com, you have represented and warranted that you are either 18 years of age or using diono.com with the supervision of a parent or guardian. If you are under the age of 13, you may not use diono.com. If you become aware that your child has provided us with personal information without your consent, please email us at info@diono.com.

10. Your California Privacy Rights

If you are a resident of California, California law permits you to request certain information regarding the disclosure of your personal data by Diono LLC, or its affiliates and subsidiaries, to a third-party for direct marketing purposes. To make such a request, please email us at info@diono.com or write to us at:

Diono LLC

Attention: California Privacy Rights

14810 Puyallup Street East, Suite 200

Sumner, WA 98390 USA

11. Data Controller

The data controller for the personal data that you provide or that is collected by diono is Diono LLC, 14810 Puyallup Street East, Suite 200, Sumner, WA 98390 USA.

12. Miscellaneous

From time to time, we may update this Privacy Policy to reflect, among other things, changes in the law or our data collection and use practices and such modifications shall be effective upon posting by diono. Your continued use of diono.com after an updated Privacy Policy signifies your acceptance of the revised Privacy Policy. It is important that you review this Privacy Policy regularly to ensure you are updated as to any changes. If we make a material change to this Privacy Policy, as determined in our sole discretion, we will notify you via email.

13. Contact Us

If you have any general questions about this Privacy Policy or other aspects of diono.com or would like to correct, update or erase data provided to us, please email us at info@diono.com or write to us at:

Diono LLC

Attention: Diono Privacy Rights

14810 Puyallup Street East, Suite 200

Sumner, WA 98390 USA