our story
Designed and engineered in the USA, we’re Made of Seattle, a city like no other. We believe in having it all, from the fast-paced digital-led metropolis to the surrounding mountainous landscape of adventure. Seattle’s unique cultural identity and pioneering spirit inspired the diono® difference way back in 1999, and it’s what continues to drive our innovation today.
Our commitment to child safety is not just driven by industry standards but by the need to always go above and beyond to deliver products that serve and protect. As we celebrate our 20th anniversary, we’re as passionate as ever to empower families to take to the road, travel far and feel confident that diono® safety will be with you for the Joy of the Journey.
#MadeOfSeattle #JoyOfTheJourney
Nearly two decades have passed since Diono first stepped out into the world and started a business dedicated to family travel.
The world has changed, but we’re proud to say we’re still as passionate about what we do today as we were back then.
Our story is ‘Made of Seattle’, but we bring the spirit and innovation of this town into every region we serve.
#MadeOfSeattle
diono news
Keep up to date with all the latest news and stories from Seattle HQ!
Fall in Love With This Season’s Trends
Whether you’re fashion-forward or simply like looking good on the go, we’ve selected our picture-perfect autumnal must-haves. Rich yellows and blended charcoals make up our collection of strollers and accessories, allowing you to explore your seasonal style...
Diono’s Guide to the Ultimate Day Out Essentials
We’re all about exploring urban jungles and scenic landscapes, so we’ve put together our guide to everything you need for the ultimate day out with the kids
Innovation is in our DNA
Our story began in 1999 with a simple solution to tighten seat belts known as Mighty-Tite. We’ve grown up since then, which has only brought all the best bits of getting older; experience, knowledge and new ideas. We travelled new places (54 countries, to be exact), welcomed new faces and never stopped innovating.