our story
Designed and engineered in the USA, we’re Made of Seattle, a city like no other. We believe in having it all, from the fast-paced digital-led metropolis to the surrounding mountainous landscape of adventure. Seattle’s unique cultural identity and pioneering spirit inspired the diono® difference way back in 1999, and it’s what continues to drive our innovation today.
Our commitment to child safety is not just driven by industry standards but by the need to always go above and beyond to deliver products that serve and protect. As we celebrate our 20th anniversary, we’re as passionate as ever to empower families to take to the road, travel far and feel confident that diono® safety will be with you for the Joy of the Journey.
#MadeOfSeattle #JoyOfTheJourney
Nearly two decades have passed since Diono first stepped out into the world and started a business dedicated to family travel.
The world has changed, but we’re proud to say we’re still as passionate about what we do today as we were back then.
Our story is ‘Made of Seattle’, but we bring the spirit and innovation of this town into every region we serve.
#MadeOfSeattle
diono news
Keep up to date with all the latest news and stories from Seattle HQ!
What’s new for the radian® R Series 2020
The new radian® R series is here! We’ve engineered even more improvements in safety, comfort and functionality to our award winning All-in-One convertible car seat range. But how do you know which one is right for you? Our team are here to help you find the perfect...
What are the benefits of rear-facing car seats?
At diono we are proud of our safety heritage. Not only are our car seats tested and engineered to the highest standards, but they are meticulously designed to help parents keep their children as safe as possible. Here in Seattle, we became famous for our pioneering...
Welcome to the next generation radian® Q series
radian® Q series has landedAs pioneers of the original All-in-One convertible car seat, the diono radian® R series can already be found in over a million cars across America. For our 20th anniversary, the team have not only added some great upgrades to the family...